Tonic and Citta Introduce Hand Knit Pashmina Scarves to Support Women's Center in Nepal...
November 11, 2009 

Tonic and Citta Introduce Hand Knit Pashmina Scarves to Support Women's Center in Nepal...

$100 for 100 Women in Need - Queen Latifah, Sting, Scarlett Johansson, David Bowie, Susan Sarandon, Natalie Merchant, David Byrne & Thandie Newton among Celebrity Participants.

Tonic, the leading media and ecommerce site focused on effortless activism and social good, announced today their new partnership with Citta for a project that will benefit women in both India and Nepal. Beginning today, visitors to can purchase a unique 100% pashmina scarf, designed by Lucy Barnes and hand knit by the women of the Citta Himalaya Women's Center with proceeds funding the new, Jaisalmer Women's Center in Rajasthan, India. The scarf, which retails for $100 will help 100 women in need in India. Tonic partnered with Citta, an organization that supports remote and impoverished regions of the world, and asked several creative minds who transform the way we see the world through the words they choose, to select a word that holds importance or meaning in their lives. The Himalayan women hand embroidered the select words to each scarf in Sanskrit, providing them with training for valuable skills they can use in the future and a salary that allows them to feel independence and contribute to their families.

Participants include Queen Latifah, whose chosen word is "strength," Sting, whose chosen word is "resolve," Scarlett Johansson, whose chosen word is "reuse," David Bowie, whose chosen word is "funk", Susan Sarandon, whose chosen word is "awake," Natalie Merchant, whose chosen word is "silent," David Byrne, whose chosen word is "dust", and Thandie Newton, who selected "surrender."

The hand embroidered scarves made of 100% 2 ply pashmina retail for $100 each and are available in gray and camel and are sold exclusively on The fine cashmere wool comes from changthangi or pashmina goat, a special breed of goat indigenous to high altitudes of the Himalayas.

Ten percent of every sale will fund the new Citta Jaisalmer Women's Center in Rajasthan, India where women will have access to classes on health, hygiene and nutrition for not only themselves but for their families as well. Another ten percent will go to The Tonic Foundation, the charitable arm of Tonic that supports causes that Tonic members and customers identify by taking action on

"Words can be positive, powerful tools. They can mobilize a nation to independence or relay confidence to an army winning a battle against all odds. Words can transmit love from one being to another, or convey the mysteries of life from a teacher to a student," said Michael Daube, Founder of Citta. "I am excited to partner with Tonic on this important collaboration which uses powerful words to provide skills and economic development for the women of the Thar Desert."

"To have this unique opportunity to partner with an organization as great as Citta and help women in need in both Nepal and India is something that Tonic is very proud to be a part of" said Pankaj Shah, Founder and CEO of Tonic. "With the help of these words that carry such significance, we hope to leave a lasting impression with the public which will, in turn, result in a massive joint effort to help those in need."

Tonic is the leading media, ecommerce, and community site focused on effortless activism and social good, making it easy for people to do good things every day. features the latest news and content focused on effortless activism and social good and "positively good" human interest stories about people doing great things while offering valuable information on results-driven causes that make an impact. Additionally, Tonic sells high quality products and services that have an added benefit of making something good happen in the world. Founded by entrepreneur Pankaj Shah, Tonic is supported by a diverse and impressive Board of Creators including Island Records founder and Rock and Roll Hall of Fame inductee Chris Blackwell, son of legendary investor and businessman Warren Buffett and musician Peter Buffett, fashion designer and philanthropist Donna Karan, music industry executive Phil Quartararo, Efficient Frontier Chairwoman Ellen Siminoff and Whitney Williams, Founder & President of Williamsworks.

Citta, whose name is derived from the Sanskrit word for 'compassionate mind', is an organization that is aware that people of different paths share the same world. Citta is a registered charity dedicated to providing assistance to marginalized or indigenous communities and assisting those in extreme economic, environmental, or political distress. By helping these communities, we seek to build and sustain institutions essential for their survival. Our goal is to help create infrastructures that will be maintained by the communities themselves, and to help create a more fully realized global unity in which everyone has a chance to participate, while preserving ways of life for the future.


Nov 10, 2009


My next guest is one of stars of the pop world who also has a deep feeling for the classical, when Police reformed recently they trailed more than their glory days with them, millions turned out all over the world for and including the unmistakeable voice of Gordon Sumner, better known of course as Sting but he's turned his talents in the past to classical music like Purcell's lute songs when he was last here and his latest recording with an eclectic and wonderful group of musicians is a little trip into winter. You're very welcome to 'In Tune' and on the face of it that may seem a rather gloomy and chilly prospect. Why winter...?
Nov 10, 2009

WNYC's The Greene Space, Classical 105.9 WQXR, Opus Arte and Music Unites welcome Sting and Trudie Styler for an Exclusive Presentation of the New York Premiere Screening of Twin Spirits on December 3...

On Thursday, December 3rd, WNYC's The Greene Space and Classical 105.9 WQXR together with Music Unites will host the New York premiere of Twin Spirits, a poetic meditation on the passionate relationship between composer Robert and wife Clara Schumann. Following the film, WQXR host Elliott Forrest will convene a conversation with the film's leading couple, Sting and Trudie Styler...