Sting & Shaggy Launch New Video for “Just One Lifetime”...

February 21, 2019

Taken from their GRAMMY-Award winning album, 44/876, Sting & Shaggy have today launched a new video for their single, “Just One Lifetime,” helmed by acclaimed director Joseph Khan (credits include U2, Taylor Swift, Eminem, Katy Perry).  

The video was teased earlier this week by Fiat,  who have an integration in the video.  Fiat also announced that Sting & Shaggy, both managed by The Cherrytree Music Company, would be part of a new advertising campaign, featuring “Just One Lifetime” to celebrate the brands 120th anniversary next month.

44/876, the collaborative album inspired by Sting & Shaggy’s mutual love for Jamaica, was released in April 2018. Since its release, the pair have enjoyed chart success around the world as well as taking their collaboration on tour in North America, South America and Europe to critical acclaim. The duo have just announced a series of intimate UK concerts from May 19 - 25. For further information, please visit

posted by karawolff
Unique & Wonderfully Fun video!
Really Love this one! What interesting interdimensional concepts! :) As usual, you and Shaggy keep raising the bar in all musical aspects. Keep going...and, maybe, a 44/876 concert DVD for all of your loyal fans?!? Love & Hugs to you both xoxoxo
posted by doremi
New Video
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Feb 20, 2019

Having gone through a few revisions since it debuted on Broadway in 2014, The Last Ship, currently playing at the Princess of Wales Theatre in Toronto, now features Sting, who also wrote the music and lyrics, in the role of shipyard foreman Jackie White...

Feb 18, 2019

The new Fiat teaser celebrates the 2019 GRAMMY “Best Reggae Album” winners, Sting & Shaggy, for their chart-topping release, 44/876 (Cherrytree/A&M/Interscope Records) and will give a sneak-peak at the upcoming advertising campaign featuring these two iconic artists and their forthcoming single “Just One Lifetime”.